Turning Strategy into Action

A selection of projects across business strategy, responsible value chains, sustainability and organisational development. Our work spans different sectors, markets and stages of growth, but the focus remains the same: helping organisations turn ideas, ambitions and challenges into practical, sustainable solutions.

Basket Kenya
BESPOKE COLLECTION design and sourcing

Tribe Hotel | Kenya

We worked with Tribe Hotel, an award-winning hospitality brand, to develop a bespoke merchandise collection for its VIP guests, bringing together distinctive, high-quality products sourced and produced across Kenya. The project created new income and market opportunities for local producers while delivering a thoughtful and memorable experience for the hotel’s guests.

We led the project from product design and sourcing through to production, pricing and quality control. This included identifying and vetting artisan groups and local producers, developing products for different age groups, and coordinating production to meet the hotel’s requirements.

The final collection brought together hand-loomed cotton towels from Lamu, woven palm baskets from Kitui, customised cotton bathrobes produced by a Nairobi-based artisanal business employing young people, scented candles from a family-owned company, and GOTS-certified cotton mini elephant toys made by women farmers in Nakuru.

BUSINESS PLANNING AND COMMERCIAL STRUCTURING

Michel Piza | Italy

We began working with Michel Piza at an early stage of the Milan-based footwear brand, helping translate its creative vision into a structured and commercially viable business. The project focused on building the foundations needed to move from concept to sustainable growth.

We developed the business plan, financial model, pricing architecture and distribution strategy, while identifying and engaging relevant commercial partners. As the business developed, our role expanded into ongoing strategic and operational advisory support, including pricing optimisation, growth planning, and the onboarding and negotiation of retail and distribution partners.

This provided the brand with a stronger commercial and operational foundation while supporting its transition from an early-stage concept towards growth.

IMPACT REPORTING FRAMEWORK DESIGN

The Able | Denmark

The Able works with traditional craft communities across the Middle East and Central Asia, creating economic opportunities while helping preserve cultural heritage. We worked with the founder to develop an impact reporting framework that could capture both measurable outcomes and the human stories behind the work.

We designed a framework covering environmental, social and governance dimensions, including economic empowerment, skills development and cultural heritage preservation. The reporting structure combined quantitative data with qualitative storytelling, allowing the organisation to communicate its impact clearly to clients and stakeholders while keeping the voices and experiences of the communities at its centre.

The framework created a more structured and meaningful way to measure, understand and communicate the organisation’s impact.

STRATEGIC BUSINESS GROWTH AND MARKET EXPANSION advisory

Siamanda Collectif & Beberavi | Canada

We worked with the founder of Siamanda Collectif and Beberavi during an early stage of development, helping transform a strong creative concept into a structured and scalable business model. The work focused on strengthening the commercial, financial and operational foundations of the business.

We developed the business plan alongside detailed financial and operational models, refined pricing and defined target markets, collections, marketing and distribution strategies. As the project evolved, we challenged and refined the original positioning, expanding the sourcing model beyond East Africa to include artisans internationally and incorporating both business-to-business and business-to-consumer channels.

The initial advisory project developed into an ongoing strategic partnership supporting the business as it grew.

CIRCULAR BANANA VALUE CHAIN set up AND MARKET INTEGRATION

Ziada Solutions | Kenya

We supported Ziada Solutions through a one-year project in Taita-Taveta to develop a circular banana value chain connecting agricultural waste, smallholder farmers and finished products. The model transformed discarded banana stems into natural fibres and biochar soil conditioners, while establishing a dedicated workshop to turn the resulting materials into homeware.

Our work included due diligence on producer groups, capacity building and training, product development, and support in establishing the operational foundations of the workshop. The project brought together women’s economic empowerment, livelihood development and climate adaptation while creating new opportunities to use agricultural waste as a resource.

The model created additional income opportunities for farmers and women producers while developing new routes to market for locally produced goods.

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